How Technology Is Changing Fashion:
Technology is changing all aspects of human life. Fashion is also a huge industry this guide will guide you on How Technology Is Changing Fashion.
What is Fashion?
Fashion is a trend which we deal with every day. There are many different definitions of fashion. In simple words, fashion can be defined as fashion as “the cultural construction of the embodied identity”. Fashion is simply anything which we wear in our daily life. Remember that “Clothes separate people into groups”. Fashion acts like a visual storyteller which tells a story about the person who wears it. A top British fashion designer Katherine Hamnett says that: “Clothes create a wordless means of communication that we all understand”.
How Fashion Business is Evolving:
Fashion is a big business and is evolving throughout the years. People are more concerned about what they wear today rather then what they eat. Everybody wants to look stylish and unique in front of others. The World is spending billions of dollars in buying, selling and production of different types of clothes.
According to some stats, the World Wide online fashion market was worth $533 billion in 2018 and is expected to grow to $872bn by 2023. Fashion sales are the most effective for every device.
Some Of The Most Popular US Fashion Websites:
The most popular destination for buying clothing online is Amazon, according to a survey by Internet Retailer.
How Technology Is Changing Fashion?
Technology today is transforming fashion quite rapidly. Different automation’s for designing, sewing and predicting fashion trends are changing every aspect of fashion. Below are some points which will guide you on how technology is changing fashion:
1) The Influence of AI in Designing:
Artificial Intelligence has replaced the human fashion designer. Project Muze, An AI Fashion designed project has been developed by Google.
Project Muse has been trained using a neural network to clearly understand different types of colors, textures, style preferences, etc derived from Google’s Fashion Trends Report.
From that point onward, the project utilizes an algorithm which at that point makes designs dependent on user’s interests with the style inclinations perceived by the network.
Different other companies like Amazon are also working on this area.
2) 3D Printing in Fashion:
3D printers are playing a major role in the fashion industry. 3D printing allows designers to create complex fashion design architectures in a single piece. It allows to rapidly produce the sample products. It also allows customization according to user needs. 3D printing also saves time and money and allow to produce the item in small quantity or only upon an order. It also helps to avoid stock that customers don’t buy. It also helps in reducing the raw material waste which results in a neat environment.
3) IoT in fashion:
Internet of things or IoT is the connection of different devices together on a network. IoT connects different computers, digital devices, mobiles together so that data can be shared between them. Like other fields, IoT is also impacting the fashion industry. Fashion companies are now adopting IoT to acquire their customer needs. The IoT devices capture the user’s data that helps the retailers in understanding their customer’s needs and therefore make their product according to customer’s needs.
4) Mobile Business:
In today’s World smartphones are the most used devices. The Internet is available everywhere which helps to find anything in one tap of a click. With the rise of digital wallets and social media, the World of fashion has changed a lot. Customers like to shop through their smartphones rather than going to the shop. Fashion retailers can also provide customers with a way to discover their products through social media i.e Facebook and Instagram.
5) Virtual Reality (VR):
Sometimes the customer misunderstands the product when buying online. So when the customer receives the product it usually doesn’t meet their expectations. The virtual reality systems are resolving this problem now. Virtual reality is a type of system in which the customer feels the scenario like a real one. Today, customers can physically see the product through VR and can also try on themselves before purchasing.
Just like other fields technology has also impacted the fashion industry a lot and will impact more in future. With the introduction of different technologies like IoT, Ai, Ecommerce etc, both customers and retailers are getting benefit. This fashion retailers should implement technology in their business otherwise they will be left behind.